How to Market a Golf Simulator Business

1. Accept Bookings on Teebly

Teebly helps indoor golf businesses get discovered by thousands of golfers actively looking to book indoor golf. Business owners can list their facility on the Teebly marketplace, showcase key business details, and accept bookings directly on Teebly.

As an additional revenue stream, Teebly helps increase bay utilization and provides businesses with the tools they need to operate, including online booking, payments, booking management, door access and automation.

Teebly benefit	How it helps your venue
Marketplace discovery	Helps golfers find indoor golf businesses in a booking-focused marketplace.
Local search visibility	Connects businesses with golfers searching for indoor golf near them.
Business profile	Showcases the facility's location, amenities, technology and photos.
Online booking	Lets golfers book directly when they’re ready to play.
Filters	Helps golfers find businesses by price, review rating, technology, hours, amenities and availability.

2. Set up a Google Business Profile

A Google Business Profile helps local customers find indoor golf businesses through Google Search and Maps. Businesses can add their website, address, hours, photos, posts and contact information to their profiles.

What to include	Why it matters
Business category	Informs Google what type of business you have.
Photos	Shows your simulator bays and facility experience.
Website	Helps visitors learn more about your facility.
Booking link	Directs golfers to your booking page.
Reviews	Builds trust with new customers and helps you rank higher in Google Maps.
Posts and updates	Helps businesses promote events, leagues and offers.

Once businesses complete their profile, they can accept Google reviews, post important updates and link customers directly to their business profile for directions.

Google Reviews

Google reviews are crucial for ranking higher on Google Maps and in Google search results. Google primarily considers a business's overall rating, review frequency, and review count to determine its ranking.

Since Google regularly asks people to leave feedback after their visit, businesses should consider their overall experience, including support channels and the booking process, to ensure customers have positive experiences.

Once businesses complete their profiles, Google allows them to send direct review request URLs, enabling them to request reviews after positive interactions.

Events and Updates

Posting regularly on Google Business helps search engines know that the business is active and engaged with your audience.

Posting also helps businesses advertise new promotions, services, competitions, events and leagues.

Google Maps Directions

Google considers the number of Google Maps directions requests businesses receive when deciding on rankings. Linking customers directly from websites to Google Maps can encourage Google Maps usage.

Reply to All Reviews

Similar to posting events and updates, replying to all reviews signals to Google that the business is active. It also shows customers how the business handles feedback and engages with customers.

3. Set up an Apple Business Profile

Similar to a Google Business Profile, Apple Business (formerly known as Apple Business Connect) lets businesses add their location, hours of operation, website, booking URL and other key details on Apple Maps.

Apple Maps users can also leave ratings for businesses, which directly influence their ranking. Like Google reviews, the more the merrier.

With Apple Maps launching its own ads platform in Canada and the United States, businesses will soon be able to directly target iOS users on Maps looking for their next indoor golf experience.

4. Build a Consistent Social Media Presence

Social media helps golfers find businesses – people can easily view bays, overall experience and amenities at indoor golf facilities. Social media should make businesses feel active and worth visiting.

Businesses can post short videos and photos that showcase simulator bays, swing clips, lessons, leagues, competitions, food and drinks and what makes their business unique.

Businesses should stay consistent across a few platforms rather than be inconsistent across many. Businesses should choose the platforms they can consistently maintain. For most indoor golf venues, Instagram, Facebook and TikTok are usually most effective.

Content ideas	Example
Simulator bay videos	Show bays, swing area and atmosphere.
Customer experiences	Reshare and post groups, leagues, date nights or practice sessions.
Offers	Post discounts, deals or first-time visit offers.
Competitions	Advertise closest-to-the-pin, long drive or league updates.
Founder content	Document your experience opening your venue.
Educational content	Film practice tips, simulator data or course features.
Influencer content	Collaborate with influencers to display social proof.
Behind-the-scenes	Share construction, cleaning, setup, automation or venue upgrades.

5. Improve Local Search Engine Optimization (SEO) and Use Google Search Console (GSC)

SEO helps businesses appear when local golfers search for indoor golf or nearby activities. Strong SEO content makes it easier for search engines and AI tools to understand what businesses offer, where they’re located and why golfers should book.

Businesses should use searchable terms like “indoor golf,” “golf simulator,” “book indoor golf,” with their city and launch monitor technology. They should avoid vague copy that sounds premium but does not explain the business. The most important details are location, hours, pricing, simulator technology, amenities, collected reviews and a clear booking link.

GSC helps businesses understand their Google Search performance. GSC breaks down which search terms bring visitors to their site, which pages get impressions and clicks, and whether Google can properly crawl and index their pages.

SEO priority	What venues should do
Location	Mention city, region and neighbourhood.
Keywords	Use “indoor golf,” “golf simulator,” “book indoor golf,” and related terms.
Technology	List technology such as Trackman, Uneekor, Foresight, Golfzon or others.
Venue details	Show pricing, hours, bays, amenities, booking rules and FAQs.
Reviews	Import Google reviews or other testimonials to your website.
Booking	Make “Book Now” easy to find.

6. Run Google Ads

Google Ads helps businesses reach local people actively looking to book indoor golf simulator time. Google Ads can appear first in Google Maps or Google Search as “Sponsored Results” without any SEO.

Businesses can target search keywords such as golf simulators, indoor golf, nearby activities, or target their unique services and amenities. Google Ads operates on a pay-per-click (PPC) model, charging only when an ad is clicked. There is no minimum spending threshold; businesses simply configure their ads and set the daily budget they’re comfortable with.

7. Run Meta Ads

Similar to Google Ads, Meta Ads helps businesses reach local golfers, with the added benefit of increasing views, likes and followers. Strong Meta ads use short videos or reels, include real facility footage, target a local audience and include a direct link to the business’s website or booking portal.

Meta Ads also operate on a PPC model, allowing you to set your daily budget.

8. Host Leagues and Competitions

Hosting leagues and competitions gives customers a reason to return. Businesses can create weekly formats, monthly challenges and seasonal events to keep customers engaged.

Competitions also make for meaningful content. Businesses can directly post competition-related content, such as leaderboards, results, new challenges and prize announcements across their social media channels.

9. Build Local Partnerships

Businesses can reach new golfers through their community – through local high schools, PGA coaches, companies, charities and fundraisers to bring new customers to their facility and increase community awareness.

Partnering with content creators looking for indoor golf experiences builds social proof and drives local awareness. Most content creators are perfectly happy trading reels for off-peak simulator time, making this a low-cost marketing opportunity.

Partnership	How it helps
Local content creators	Creates social proof, facility footage and local awareness.
PGA coaches	Brings lesson demand, credibility and repeat practice traffic.
High schools	Introduces junior golfers, teams and families to your facility.
Corporate groups	Drives events, team outings and weekday bookings.
Leagues and clubs	Brings recurring players and built-in competition formats.
Charities and fundraisers	Builds community goodwill and fills your facility around events.

10. Add Unstaffed or Non-Member Booking Hours

Bay utilization is paramount for all indoor golf businesses, whether members-only, staffed or unstaffed. By expanding bookable hours, businesses can grow revenue without changing their core business model.

• Staffed businesses can add unstaffed availability during early-morning, late-night, or off-peak hours.
• Member-only businesses can add limited public booking windows to attract new golfers without opening the entire schedule.

Expanding hours of availability helps test new demand and creates more booking opportunities.